- TikTok witnessed a jump in numbers by 13 per cent from the 655 million downloads the app saw in 2018 .
- India contributes majorly to TikTok’s growing popularity
TikTok, a video-sharing social networking app, has defeated Facebook to become the second most downloaded app in the world in 2019. The platform owned by China-based ByteDance had a stupendous year and came second to Whatsapp in terms of downloads, and growing more and more day by day.
According to data from app intelligence firm Sensor Tower, TikTok’s installs were higher than those of Facebook, Instagram, Snapchat and YouTube in the U.S. last month.
In September, TikTok’s installs grew around 31 percent from the prior month to reach approximately 3.81 million on the App Store and Google Play combined. This beat No. 2 Facebook, which had 3.53 million first-time installs.
TikTok’s figures are particularly impressive, not just because TikTok is a young company, but because they exclude installs from third-party Android stores in China, meaning the actual download count is much higher. TikTok, called Douyin in China, is a phenomenon in a country where both Facebook and Instagram are banned.
It’s also more than just a plucky tech start-up. ByteDance, which owns TikTok, is the single largest start-up in the world, surpassing Uber in valuation with $78 billion. It has funding from some of the world’s highest-profile investors, including Japanese conglomerate SoftBank (also an investor in Uber).
However, TikTok has already come under fire from government regulators and parents for data-privacy concerns and what some critics call predatory practices on the app regarding children.
It also noted the app’s gains have come, in part, from increased ad spend across Facebook, Google’s mobile ad platform AdMob, in-app ad platform Vungle and others. Other gains are attributed to the merger.
In June, TikTok (known as Douyin in China) reported reaching a global monthly active user count of 500 million across 150 countries and regions, which is around the time when Instagram reached one billion monthly actives, for comparison’s sake.